Start by applying
a "dark red to black" gradient in linear mode.
Create a shape as shown using pen tool.

Double click the layer to open layer style window.
Apply settings as shown.

Create a tentacle shape as shown using pen tool.
Fill it with white color.
Duplicate the layer and move it a few pixels
downwards.
Similarly create more tentacle shapes.
Fill it with different colors to create an interesting design.
Insert product image cutout. Move this layer
below all the layers in layer order in layer palette.
Create some rectangular strips using rectangular
shape tool.
Select and merge all these layers. From
"Filter" menu select "Blur>>Motion Blur ". Apply settings as shown.

Reduce the opacity. Duplicate the layer and place
it the other side too.
Create
two rectangles with different colors. Type product details there.

Type
other details as shown in the image below.
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